Hey there,
Today’s Creator Spotlight is about finding your brand archetype, or really wtf your brand is in the first place:
Brand Archetypes: The Definitive Guide
What It Is: Within this resource, you'll find 36 archetypes that will allow you to dig deeper into your own brand and more concretely develop a structure for what you stand for to your audience and to the world at large.
Why You Should Study It: We all have a brand that we resonate with on an emotional level. However, we rarely consider why this is and how it came to be. What is it about the strategy behind these brands that is able to generate enduring emotional ties with their community? Why does Harley Davidson have such a cult following? Why does Tesla have such a die-hard fan base?
What’d you think? Drop us a line. And for more amazing resources like this one, check out creatorlibrary.co.
Love,
Team ODE